Winning at Smart Bidding for Google Mobile Ads can seem like a daunting task, but it’s worth learning how to do it right in order to get the best results for your business. In this article, you’ll learn how conversion tracking works and how to set up your campaigns properly. Once you know what you’re doing, you’ll be able to win at Smart Bidding for Google Mobile Ads!
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Winning at Smart Bidding for Google Mobile Ads can seem like a daunting task, but it’s worth learning how to do it right in order to get the best results for your business. Smart Bidding allows campaigns across various devices and platforms (mobile, tablet, desktop) to be optimized using one Smart Bid strategy that takes into account the difference in the value of each device or platform. Smart Bidding uses machine learning to predict what types of customers are more likely to take specific actions on your website based on historical performance data from those same past customers – this means that Smart Bidding is able to use information about conversions that have already happened as opposed to bidding based on traffic volume. Smart Bidding is much more effective than manual bidding because it gives you the ability to optimize your campaign according to which platform or device is best for conversions.
Conversion tracking allows you to keep track of not only how many people have clicked on your ad, but also how many have taken a specific action that you’ve set up to be measured as a conversion. Without conversion tracking, you would have no way to know what traffic has resulted in conversions, so Smart Bidding wouldn’t be able to do its job effectively – Smart Bidding uses data about these past conversions to optimize your campaigns towards greater future success! If you’re currently running Smart Bidding for Google Mobile Ads, then Conversion Tracking will already be set up for you.
In order to Smart Bid effectively, you’ll need to make sure that you’re running mobile-optimized ads and not just mobile-specific ads – Smart Bidding doesn’t work on mobile-specific ads, only mobile-optimized ones! You’ll also need both a Smart Campaign and an Expanded campaign; Smart campaigns can use Smart Bidding in Google’s AdWords platform in order to optimize the bids they place in your ad group while expanded campaigns include standard text and image ads which automatically get matched by Google using one of its automatic rules or “policies”. Expanded campaigns don’t necessarily have to use Smart Bidding instead of manual bidding, but Smart Bidding is the only bidding option that works for Smart Campaigns.
In order to Smart Bid effectively, you’ll need to have set up Conversion Tracking, have a Smart Campaign and an Expanded campaign, and use both mobile-friendly ad text as well as mobile-specific landing pages. Smart Bidding uses machine learning in order to predict what actions a customer is most likely to take based on past conversions of similar customers – this means that your campaigns will be optimized towards high success rates if you follow these best practices! You can also test out different bids to see which yield the highest results through Smart Bidding; however it’s important not to test out dramatically different bids or Smart Bidding won’t be able to do its job effectively.